The JBL Snow Party – one of the biggest annual party’s in the mountains. Think of breathtaking paragliders, stuntskiiers, three days full of epic live performances and amazing winter vibes! This annual phenomenon takes place in the always bustling Val Thorens, France. The attendees of the Snow Party consist of influencers, JBL ambassadors and lucky ticket winners that get to experience a weekend to remember. Once settled, we followed them around while skiing or snowboarding, and dance all night during the epic Après Ski Party’s. Magical moments were created with performances of Sunnery James & Ryan Marciano, Armin van Buuren, Nicky Romero and Tigerlily.
We teamed up with JBL and together we produced the official aftermovie of this three-day festival in the snow. We created innovative ideas to highlight JBL, capture the vibe and make the most out of being in the mountains. The beautiful mountainous surroundings together with the JBL paraglide contributed to the creation of epic moments. Our strategy? Go big or go home.