As leader in the world of everyday accessories, the always modest Dutch brand Secrid shows how passion can take you anywhere. In this video we zoom in on a prominent material for the brand: aluminum. An assemblage of craftmanship, machinery and precision to create a cardholder that is shaped to perfection and answers to technical proficiency.
The story of a brand that cares for craftmanship, pure materials and the feeling of togetherness in the workplace. With this project we show our ability to capture the brand values of Secrid while at the same time provide insights into their workflow.