EA FIFA21 x Bakermat


The Dutch Lodewijk Fluttert is a successful DJ and producer. Working under the name of Bakermat, he creates surprising and refreshing sounds by combining different genres. From African to minimal and from deep house to soul, he contributed to new genres such as ‘tropical house’ and ‘melodic house’.

Together with global leader in electronic games (EA) and Bakermat we teamed up for their most popular football game: FIFA.

For the 2021 edition of the FIFA game, Bakermat’s famous track Baianá was selected as soundtrack of the new musical playlist. To celebrate this memorable fact, we created a video with the artist and EA at his favorite football club in The Netherlands: FC Twente. The place where his love for football began. To announce the news, we created a mysterious and gloomy video setting together with professional soccer players Thijs van Leeuwen and Ramiz Zerrouki from FC Twente.


EA FIFA21 x Bakermat


Electronic Arts / Bakermat

What we did

Concept, Post-production, Promo video, Social advertising, Video production

Behind the scenes

Shot by Martijn ‘Marty Marn’ Barzilaij

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