Pepsi: The Sound of Tomorrow


Every year, Tomorrowland surprises its fans with inspiring music and breathtaking decoration. For the 2020 digital edition of the festival, they called for up-and-coming music talents from all over the world. As part of the line-up, Pepsi Max encouraged aspiring musicians to enter the contest: The Sound of Tomorrow. A platform where they can grow their network, produce their music. And showcase it to the world.

The 2020 masterclass was hosted by Jeroen te Rehorst, head of A&R (artists and repertoire) at Armada Music.

As one of the biggest dance music labels, Armada Music works with artist such as Lost Frequencies, Sunnery James & Ryan Marciano and Armin van Buuren.

Together with Tomorrowland and Pepsi Max we produced this masterclass at the HQ of Armada Music in Amsterdam.
In an inspirational talk Jeroen explains how you should address labels, how to stand out in the enormous music industry and gives tips and tricks for aspiring artists.

And all this while enjoying a can of Pepsi!


Pepsi: The Sound of Tomorrow


Tomorrowland / Pepsi

What we did

Brand partnerships, Concept, Post-production, Promo video, Social advertising, Video production


Are you ready to kickstart your project? 🚀