The forward tech accessories brand Fresh ‘n Rebel creates mobile must-haves. From headphones and speakers to power banks and selfie-sticks. For their new Active Noise Cancelling headphone, the Code ANC, we created a social media campaign. A combination of photography and videography in six moods and settings based on the different colors. While emphasizing on the use of the product, we searched for playfulness and elegance, from day to night.
Inspired by the brand’s hometown Rotterdam, we shot the new campaign at two iconic spots in the city. The first location was the Grofsmederij, an old industrial building in the harbor of Rotterdam. Characterized by high ceilings, brick walls and machines. The second shoot location was legendary nightclub Annabel, a breeding ground of young artists and musicians.